Legal
Cookie Policy
Big Mood Agency · Cape Town, South Africa
Last updated: 12 November 2026
What cookies are
Cookies are small text files a website stores on your device. Similar browser storage can remember settings and choices. Not every measurement tool uses cookies: Lovable's analytics, which this site uses, does not.
Essential cookies and storage
Essential storage supports site function, security and remembering your privacy choices. Your cookie choices are saved in your browser for up to 12 months. These cannot be switched off through our banner.
Analytics
Lovable's analytics uses no cookies, stores nothing on your device, doesn't keep IP addresses and doesn't identify visitors. It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, and errors. It also records clicks when your privacy choice permits them. Detailed data is kept for 90 days and daily summaries for a year. Lovable collects this data for us; its privacy policy explains how it handles it.
We also use Google Tag Manager and Google Analytics as analytics tools. Google Tag Manager loads with Consent Mode v2 defaults set to denied. Google Analytics is configured inside Google Tag Manager and sets analytics cookies only after you accept analytics.
In the EU/EEA, UK, Switzerland, Canada and places we cannot locate, clicks and our events wait until you accept analytics. Page visits, time on page, page speed and errors are recorded for every visitor without cookies and without identifying anyone. If your browser sends Global Privacy Control, optional measurement stays off even if you previously accepted.
Advertising cookies
Advertising tools such as Meta and Google, including tags managed through Google Tag Manager, may use cookies to measure campaigns and personalize ads. Their advertising cookies are used only after you accept advertising. We do not currently run advertising tags on this site; if we add them, we will ask for your advertising choice separately.
How to change your choice
You can accept or reject optional analytics and advertising through the banner, or choose analytics only. To review or change an earlier choice, use this button or the Cookie settings button in the footer. Closing or ignoring the banner grants nothing.
These policies are written in plain English. If anything is unclear, email info@bigmoodagency.com.
